Email, as a marketing tool, has been relegated to second place as Social Media has become the new weapon of choice for digital marketers.
However, there are some staggering statistics around the power of one to one email.
- 91% of business communications are by email.
- 1,000 emails are sent, on average, per employee per month.
- 99% of one to one emails are opened (versus 20% of bulk emails)
One to one business emails are relevant, and because they are between people with a business relationship, they are trusted.
Put your best foot forward - your brand.
Companies invest both time and money to ensure their brand is well represented and consistent across their business communications - but most ignore their email branding, that means missing over 90% of their business communications. Does that make sense?
Solution
Invest in an Email Signature Management tool. Control your signatures centrally to ensure all users are on message and consistent across your organisation. Ensure your corporate email is professional on all platforms and across all devices. Roll out compliant legal disclaimers at the end of every email.
The benefits
1,000 opportunities, per employee per month, to tell a story to your clients and your prospects. Drive traffic to your website and your social media channels.
Add a banner to every email informing customers of offers, promotions, features, advice, your product range, case studies - new products, awards - certifications etc. - turn your everyday email into a powerful marketing tool.
Run simple one-click polls - to engage customers or ask for feedback.
Unlock the power of your internal email
Internal email is an essential tool within every organisation, and by adding banners to internal emails you can:
- Keep staff aligned, motivated, and invested in your brand promise.
- Prompt, correct call answering, encourage employees to speak about new products, offers etc.
- Promote staff events, marriages, retirements, promotions, success stories.
- Poll your staff - get their opinions, feedback, concerns.
- Inspire and align your staff to maximise your business potential.
Not just for the Marketing Department
A well-implemented solution for Email Signature Management can tick boxes for lots of departments in your organisation
IT - centrally controlled management of email signatures and legal disclaimers at a click of a mouse.
Marketing - turn every email into a marketing vehicle - drive web and social media traffic. Run campaigns that convert. Track and analyse every engagement.
Sales - highlight new products and promotions to generate leads and drive sales. Cross-sell and upsell.
HR - use internal emails to get employee feedback, deliver company news, advertise internal events - keeping staff informed, motivated and engaged via a channel they can't ignore.
Customer Service - Simple one-click customer feedback, request reviews, drive engagement and provide self-service access to resources such as brochures, pricing and technical documents.
One to one email is often seen as a bland but functional business communication tool - but with a small investment, you can leverage this everyday business instrument and turn it into a powerful marketing channel.